The evaluation stage is the most crucial in visual communication. You can’t wait until everything is already in circulation to realize that an image you’ve developed doesn’t work. I make sure the evaluation process is ongoing.
MORE THAN AN IMAGE
Every business is a brand, and every brand has a personality. With over 30 years specializing in visual communication, François Duchesne does more than provide ideas on paper. He contributes to the development of a brand’s personality. And since people retain 80% of what they see, visually conveying a brand’s unique characteristics is not only effective, it’s crucial.
A QUESTION OF CHARACTER
Visuals are a way of disseminating the character of your brand, its philosophy, its mission and its values. Nothing is sacrificed for the sake of esthetics. Effective communication tools should simply translate, project, and get your information across. And they should always leave their mark, so people remember.
THE BASIS OF YOUR COMMUNICATION STRATEGY
Many communication strategies are exploited to highlight the personality of your business, including public-relations, marketing, and internal communications. It’s a question of teamwork in research, analysis, reflection, and action. Result? Elegant form, with prevailing graphic styles and trends, both here and abroad, taken into account. FD&Co. is fixated on making sure your message gets through.
François Duchesne accompanies clients through all phases of planning a campaign, asking the challenging questions, and offering advice on visual aspects at each stage of the creative process. He ensures client participation and integration at every step.